Wednesday, March 2, 2011

How does one become well-known as an "expert" in one's profession?

We've all heard the phrase "Jack of all trades, master of none".                       
This phrase, which can be traced back to the 17th Century guilds in Europe, still has application today.

Whenever anyone starts out in a profession or career, there is always a "learning curve".  
The challenge, however, is finding one's "passion" and acquiring the knowledge, skills and abilities eventually to be considered an "expert".

This process definitely does NOT happen overnight, and there are NO shortcuts.  As Orson Welles was famous for saying in a well-known commercial, "No wine is ready before its time".

When it comes to the travel industry, how do you distinguish yourself from among all the other special niche travel experts in the same "niche"?

With Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™our passion is heritage and cultural travel.  Over the years, we've published articles, been interviewed in print and electronic media, spoken to various civic and professional organizations, accepted leadership positions on corporate and non-profit Boards, hosted travel-related seminars and presentations, and have been frequently called by travel publications and travel writers asking us to assist them with articles and in connecting with various travel-related resources.  

From our perspective, by "being out there in the public eye" -- publishing articles, having articles written about Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, and by doing presentations about one's travel niche to, and travel seminars for, various groups --  is especially easy if one's travel niche is truly a "personal passion".

Guest speakers at presentation
to heritage travel group at National Cowgirl Museum
©Snobby Tours®, Inc.  All Rights Reserved.
SIDE NOTE:  We also think it's very important to surround ourselves with experts who will complement and enhance our areas of expertise and niche travel offerings. Recognizing when we lack sufficient "inside knowledge" about a destination and need to consult with a destination expert in order to maintain our high standards of client service, is critical -- and we are not too proud to admit that we often DO that.

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