Thursday, August 18, 2011

HERITAGE TOUR SPOTLIGHT: Danish and Spanish History in Central California©

SOLVANG, CALIFORNIA. A little "off the radar" to non-Californians, it's a bit of Denmark in the heart of California's Central Valley wine country, and is situated near the more famous SANTA BARBARA.



Solvang
©Snobby Tours, Inc. All Rights Reserved



The 100-year-old Danish town of Solvang is often referred to as "Little Denmark, Danish capital of America".  It was founded by three Danish immigrants who were educators and pastors. The name "Solvang" itself means "sunny fields".

Solvang was incorporated in 1911, and acquired almost 10,000 acres of prime land in the Santa Ynez Valley. Advertisements appeared in Danish-language newspapers around the world. Early land purchasers, almost all Danish, came from other parts of California, the US Midwest, and Denmark.

Today, Solvang still looks like a Danish village and is filled with shops and restaurants which capitalize on its heritage. Bakeries abound, too. Solvang has recently been named a "Preserve America Community" by the Advisory Council on Historic Preservation in Washington, D.C.

Santa Barbara
©Snobby Tours, Inc. All Rights Reserved
Nearby is charming, sophisticated Santa Barbara -- often called "the American Riviera". Originally home to Spanish missionaries, Historic Santa Barbara roots trace back to the Old Mission Santa Barbara which was founded by the Franciscan Friar Fermin de Lasuén on the Feast of Santa Barbara, December 4, 1786. Modern Santa Barbara is an urbane, very cultured "bedroom community" to Los Angeles and is home to many of Hollywood's rich and famous. Strolling along State Street, sitting in sidewalk cafés, taking various guided walking tours, and visiting the superb Santa Barbara Museum of Art are all part of the ambiance of Downtown Santa Barbara.

Each August, just before annual grape harvesting in the Santa Ynez Valley, Snobby Tours®  offers our Solvang/Santa Ynez Valley Wineries/Santa Barbara custom-designed, reasonably priced Itinerary that has become one of our most popular tours. (NOTE:  We offer an  "Early Bird Reservation Discount" -- a substantial savings -- for booking early!)

For more information and to book our fun and interesting personalized "Solvang and Santa Ynez Valley Wineries©" heritage, cultural and culinary Tour, visit our Website at: http://www.snobbytours.com/SolvangSantaYnezWineries.html

© 2011 Snobby Tours®, Inc. All Rights Reserved.

Friday, August 12, 2011

HERITAGE TOUR SPOTLIGHT: "Presidential Libraries and Fall Foliage of the Midwest"©

Lately, many USA-based travelers have been re-thinking their annual travel plans and becoming increasing "budget-conscious".

We are listening to our travelers and hearing that they want a LOT of bang for their buck -- now more than ever.

Abraham Lincoln Presidential Library
Reprinted with permission
Our "Presidential Libraries and Fall Foliage of the Midwest"© fits the bill perfectly -- a custom-designed road trip priced "ALL-INCLUSIVE" of all lodging, all land transportation, all meals every day, all venue admissions, all specialty tours and docent tour guides, and all taxes/fuel surcharges/gratuities.






Fall Foliage
© Snobby Tours®, Inc. All Rights Reserved.
It doesn't get any better than that -- PLUS visiting some historically-significant destinations in the US Midwest at the height of Fall Foliage in the Ozarks!

Presidential Libraries were the inspiration of President Franklin D. Roosevelt who had inventoried the vast quantities of papers and documents he had his staff had accumulated.  (Up to that time, many Presidential papers were simply lost, destroyed or ruined by poor storage conditions.)

Roosevelt's solution was to establish a repository to preserve the evidence of a Presidency for future generations.  Beginning a tradition which continues to the present day, Roosevelt raised funds for the first facility from private resources, and then designated its operation by the US government through the National Archives.

This Tour will immerse travelers in America's astounding beauty and rich heritage.  Additional stops en route include the Hallmark Visitors Center, the WWI Museum, the Churchill Museum on the campus of Westminster College and the Church of St. Mary the Virgin of Aldermanbury (a 12th century church designed by Christopher Wren reconstructed at Westminster College following bomb-damage during WWII's London blitz.)  


Travelers will also experience Kansas City's world-renown Bar-B-Q, and an iconic 1950's Diner along the "first leg" of the famous Route 66


Stock photo of Biograph Theatre
where gangster
John Dillinger was killed.


Routed through Chicago, this memorable Road Trip also offers travelers a "post-Tour option" to remain in Chicago to take in a Broadway play and to visit some of Chicago's famous -- and infamous -- locales. 


Fall is the PERFECT time to be there, too! The weather is generally crisp and brisk -- perfect for strolling, sitting in a sidewalk cafe, and visiting outdoor attractions.


Chicago has always been a personal favourite of Snobby Tours® because we think it has "East Coast sophistication" coupled with "Midwest friendliness" -- PLUS truly FABULOUS architecture and outstanding restaurants often in the heart of Chicago's many well-established ethnic neighborhoods.


For further details, a complete Itinerary, and pricing, visit Snobby Tours®' Website at: http://www.snobbytours.com/PrezLibMidwestFFChicago.html


© 2011 Snobby Tours®, Inc. All Rights Reserved.

Thursday, April 28, 2011

Good News/Bad News about the Rising Cost of Gasoline: Forecasting its Impact upon Travel

It's difficult to determine these days whether the global economic downturn (aka the "R" word) is improving, or whether the overall picture still looks rather bleak for the foreseeable future.

There are some indications that various sectors are showing signs of growth, but it seems to be two-steps forward, one step backward -- or vice versa, depending upon whether the travel industry analysts see the gas tank as being "half-full" or "half-empty".

The following commentary is excerpted from an article by David Wilkening which appeared in the April 27, 2011 online issue of Travelmole.  We have included here because clearly, the access to and cost of, fuel is an issue relevant to forecasting travel trends and the overall health of the travel industry.  Wilkening's full article may be read on Travelmole under "News", at http://www.travelmole.com

With gas prices above $4 in some states, some North American travelers are cancelling vacations and re-thinking summer travel plans, but on the other hand, the cost of gas could spur the growth of local tourism.
 
“Despite high gas prices and increasing airfares, a new survey from HomeAway, Inc., finds the majority of Americans still plan to take a summer vacation, but will adjust their plans in light of rising costs,” says the group.

According to a special summer edition of the “HomeAway® Vacation Rental Marketplace Report,” 81 percent of respondents report they will take a vacation this summer. Of those who typically take a summer vacation each year, 38 percent will not change their vacation plans, saying increased gasoline prices and airfares will not affect their travel. The rest of those surveyed will alter travel plans in some way to counteract rising costs, including:
 
Short regional trip in Texas: San Antonio Riverwalk
©Snobby Tours®, Inc. All Rights Reserved.
---Vacationing closer to home (27 percent)
 
---Cutting back on other travel expenses such as lodging, entertainment and dining out (20 percent)
 
---Vacationing for fewer days (13 percent)
 
---Making other changes to their travel plans (3 percent)
 
“This survey shows that people still plan to take a summer vacation, but they also need to find ways to combat the high costs of traveling to a destination,” said Brian Sharples, chief executive officer of HomeAway. 

Most travel observers envision travelers tending to stay closer to home this summer, particularly if gas prices continue to escalate, but not all agree with the findings.
 
If gas were to go to US$5 a gallon and stay there, some analysts think it could erase the gains the economy is making and tip the nation back into recession, because Americans would sharply curtail spending elsewhere.

Friday, April 22, 2011

Accommodating Disabled and "Special Needs" Travelers -- Snobby Tours®' ongoing commitment


Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™  was recently contacted by a wonderful group called Australia For All Alliance, Inc., asking us whether our custom heritage and cultural tours are suitable for disabled persons in wheelchairs.

Australia For All Alliance, Inc. is a non-funded, not-for-profit entity composed of  people with disabilities and their caregivers. 

We were thrilled to have been contacted by them -- and were even more pleased to tell them that ever since our inception almost 10 years ago, it has been a priority with us that our tours are accessible to everyone -- and including travelers with mobility issues and visual- and/or hearing-impairment.

Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, have made it an ongoing practice to book our tours into hotels which have accessible accommodations -- especially heritage hotels which have re-done rooms to make them accessible for the disabled who have mobility issues, vision impairment and/or hearing loss.

Additionally, we require that our travelers let us know in advance of departure date if they have any "special needs" -- from food allergies to mobility issues -- so that we can in advance plan accordingly -- from our selection of menus for included meals to the land transportation/vehicles which we charter for sightseeing.


As "custom itinerary providers", Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™ have complete control over ALL of the touring elements in the tours which we create -- thereby ensuring that we provide personalized attention to details and superlative customer service.

Therefore, we do NOT offer "pre-packaged, one-size-fits-all travel" which has been designed for the masses, and therefore is more impersonal, not taking into consideration "special needs". 

We are pleased to be working with Australia For All Alliance, Inc., which plays such an important role for travelers with physical, visual and hearing impairments. 

Thursday, April 14, 2011

HERITAGE & CULTURAL TOUR DESTINATION: PROVENCE©

One of our favourite destinations is the south of France -- and in particular, Provence.

Medieval fortified town of Gordes
Reprinted with permission of Food & Wine Vacations
It's no wonder the Impressionist painters were drawn to it.  Cezanne was born in and had his studio in Aix-en-Provence. Van Gogh immortalized the olive groves in St. Remy.  Monet painted Provençal landscapes bathed in the soft, pink-gold afternoon light.

Travelers to this region of France can literally walk in the footsteps of the great Impressionists and see what captivated their hearts and appeared in their paintings.

Abbaye de Senanque
Reprinted with permission of Food & Wine Vacations

There is no bad time of the year to visit Provence -- which is why Snobby Tours®, Inc. has collaborated with Food & Wine Vacations to offer our "BEST OF PROVENCE": A CULTURAL AND CULINARY EXPERIENCE"© custom-created tour of "authentic Provence" on various dates in 2011 and 2012, as well as on additional dates by special group request.

L'Isle sur la Sorgue canals
Reprinted with permission of Food & Wine Vacations
To familiarize prospective travelers with our unique "BEST of PROVENCE" itinerary, we have also created a Webinar presentation which is scheduled for Saturday, April 16, 2011, at 1:00 pm EDT/10:00 am PDT.  

To attend this Webinar, you may register on Snobby Tours®' Website by submitting the Registration Form provided.

Oh, and lest anyone think we've overlooked the world renown Provençal regional cuisine -- not to worry!!

There's a reason why our "BEST OF PROVENCE": A CULTURAL AND CULINARY EXPERIENCE"© is a tour of "authentic Provence". 

On our Itinerary, our travelers will be immersed in the culture and cuisine of Provence -- spending time sampling, cooking and dining with Provençal chefs, wine-makers, chocolate-makers, local farmers, and olive-growers.


AND, lodging will be in a B&B (with modern conveniences) converted from an authentic centuries-old farmhouse located in the beautiful countryside of the Luberon Region of Provence, near Gordes and Avignon. 


(It might be a good idea to shed a few pounds before the Tour, because you won't be able to resist the fabulous culinary delights which are included.)


For more information, please contact us about our "BEST OF PROVENCE": A CULTURAL AND CULINARY EXPERIENCE"©  tour of "authentic Provence". 


Thursday, March 31, 2011

CULTURAL TOUR DESTINATION: COLOURFUL ROUSSILLON in PROVENCE©

When I first visited Provence in 2000 on a heritage and cultural tour hosted by the Santa Barbara Museum of Art, I expected to find quaint towns with shutters and flowerboxes painted in traditional Provençal yellow and blue and cafes with Provençal rooster-printed tablecloths.

Roussillon Buildings and Sidewalk Cafe
© Snobby Tours® Inc. All Rights Reserved.
 
Not so with the colourful Medieval town of Roussillon in the Luberon region of Provence.

The entire town is a myriad of colours, due primarily to the ochre pigments mined from the nearby clay quarries which have been used for the paints and cement stucco on the buildings.

Mining of the ochre pigments intensified in the mid-1800's because the demand rose for the pigments to be used in the textile industry.  The extraction of the ochre pigments continued up to 1930, when it was prohibited in order to protect the sites from complete exhaustion. Some of the original quarries and ochre factories which were situated near Roussillon can still be seen today.

This accounts for why the façades of Roussillon's buildings range from peach-coloured to rust, from light yellow to dark gold, from orange to deep red, and everything in between. What a "feast for the eyes" and the camera.  There is beauty everywhere in this delightful Medieval town.

I was enchanted, just as was the author Samuel Beckett, who spent time in Roussillon writing one of his novels.  He also mentioned Roussillon in his famous play, Waiting for Godot.

Roussillon Doorway
© Snobby Tours® Inc. All Rights Reserved.
I spent a memorable October Sunday afternoon strolling through Roussillon's narrow Medieval streets which gradually wind uphill so that there are views of the gorgeous surrounding vistas of the Luberon.  At every turn was a "Kodak moment".

All afternoon I soaked in and photographed Roussillon's architecture and scenery with two couples from Germany.  I even made friends at one of the sidewalk cafes with a Roussillon cat -- who, I might add, was visibly quite insulted and snooty when I originally spoke to it "dans l'Anglais au lieu d'en Français".  How rude of me to expect "Monsieur Le Chat" to understand English!!

I can't be more thrilled that we have Roussillon included in our custom-created itinerary to Provence in 2011 and 2012.   We'll be spending an entire morning there, and I can hardly wait to see it again.

I'll make sure I have plenty of film -- and have brushed up better on my French, in case I encounter my friend "Monsieur Le Chat" again in the cafe!

Check back here soon or visit our Website for further details about this fun and interesting tour of Provence.

© 2011 Snobby Tours®, Inc. All Rights Reserved.


Thursday, March 24, 2011

Can Travel Agents afford NOT to be PRO-ACTIVE? Industry experts emphasize Travel Agents' developing "consistent and persistent" PR to meet the challenge!©


In the not-so-distant past, when the overall USA and global economy was "healthier", and people could not research or book their travel online themselves, travel agents were in an enviable position.

People literally flooded their offices looking for pre-packaged tours.  Travel agents didn't really need to pro-actively acquire new clients, or pro-actively go the extra mile to retain their existing clients, because prospective and existing clients came to them -- in droves.

Not so, any longer.

Today's traveler is increasingly comprised of a "different profile".  "Boomers" are the ever-increasing market.  They are retiring early, with the health and resources to travel.

However, Boomers are "not your parents' type of traveler".  After all, many Boomers marched for Civil Rights, hung out at Woodstock and Monterey, opposed the Viet Nam War, and supported the Equal Pay Act.

Heritage and cultural travel group 
dining in Aix-en-Provence, France
©Snobby Tours, Inc. All Rights Reserved.



They don't want "pre-packaged, one-size-fits-all, if it's Tuesday it must be Belgium" travel, according to travel industry experts.

They don't want to be stuck on a cruise ship for days or weeks, stopping occasionally for 1/2 a day at some port which doesn't give them the time nor the opportunity to immerse themselves in the heritage, culture and cuisine of that locale.

Instead, they want personalized, unique, customized destination travel experiences which will give them a lifetime of wonderful memories.

The challenge for travel agents is in adapting to meet this challenge of a changing market!!

Some encouragement by travel agency industry leaders who emphasized the importance of travel agents becoming consistently AND persistently pro-active, appeared in an article published on March 7, 2011 in Travel Age West entitled "Public Relations Basics for Travel Agents: Learning the basics of effective PR can help travel agents benefit themselves, as well as their industry"  written by Kenneth Shapiro:


"There is definitely a need for travel agents to engage in public relations and to view it not as a one-time thing but as a long-term effort," said Kristina Rundquist, vice president of communications for ASTA (American Society of Travel Agents -an association of travel professionals and the companies whose products they sell).


" . . . . [t]here are two different kinds of public relations for travel advisors", said Jason Coleman, President of SoCalASTA.  "There is PR that is focused on the individual advisor and his/her business; then, there is PR that is focused on the industry and promoting travel in general. 


"Right now, there is very little PR that is focused on promoting travel advisors and our industry.


"These days, being a public relations expert is simply another important skill a travel agent needs to master."

"Today, PR and branding are inexorably linked", said Dr. Marc Mancini, an industry consultant and educator. "Being really competent isn't enough, especially if you want to grow your business beyond the typical."

Private Tea Ceremony for Tour Group in
San Francisco's Chinatown
©Snobby Tours, Inc. All Rights Reserved.












In a recent travel industry seminar attended by Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, several representatives from various tour companies both within and outside of the USA who specialize in "escorted tours" stressed the importance of travel agents "extending their options" by becoming PRO-active in their promotion/selling of "unique, customized, personalized destination travel experiences" for individuals and small groups.

Here's how the various travel industry expert panelists defined "travel agents' extending their options":
1)  pro-actively finding and suggesting to prospective and existing clients some travel alternatives which are "beyond what the client asks for";
2)  pro-actively finding and suggesting to clients "all-inclusive" travel packages where different types of special interest niche touring and activities are encompassed in the itinerary;
3)  pro-actively seeking out and suggesting to clients unique, customized travel packages which include personalized tours of the history and culture of the destination(s);
4)  pro-actively seeking out and suggesting to clients travel packages which offer more leisurely yet "in-depth" destination travel experiences, with plenty of time to explore the destination with other members of the group; AND
5)  pro-actively creating smaller groups of "like-minded" people from all over the world who are interested in the particular "niche travel focus" of the itinerary.

"I'm seeing a new generation of professionals who are eager to be involved with the changes in our industry", said Coleman. "We can sit around a table and bemoan all of the challenges and ills, or we can take action."

We at Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™  have over the past decade been committed to assisting travel agents in their meeting the challenge of a changing market by our providing them with the types of unique, personalized, custom heritage and cultural travel experiences which they are seeking out and offering to their prospective and existing clients.

Also in the furtherance of our commitment to assist pro-active travel agents, Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™ have created our "Preferred Travel Agents" program for travel agents who actively promote and sell our custom heritage and cultural travel itineraries.

In appreciation of the special relationship we have with our "Preferred Travel Agents", we reward their efforts by giving them exclusive travel incentives and very generous commissions on their sales of our custom heritage and cultural itineraries -- with commissions on completed bookings starting at 12%!

Our "Preferred Travel Agents" program is open to all pro-active travel agents who are eager to consistently and persistently take action to "extend their options".

Travel agents who are interested in becoming part of Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™' "Preferred Travel Agents" program are invited to send us their queries by E-mail by linking here to: snobbytours@yahoo.com

Thursday, March 17, 2011

St. Patrick's Day - A Boost for Ireland Tourism and the Consumption of Pints of Guinness, the Chicago River Runs Green, and "Bogus Shamrocks"

Reprint of article by John Roach, for National Geographic News
Updated March 16, 2011
On St. Patrick's Day—March 17—millions of people will don green and celebrate the Irish with parades, good cheer, and perhaps a pint of beer.
But few St. Patrick's Day revelers have a clue about St. Patrick, the historical figure, according to the author of St. Patrick of Ireland: A Biography.
"The modern celebration of St. Patrick's Day really has almost nothing to do with the real man," said classics professor Philip Freeman of Luther College in Iowa. 

A man dressed as a leprechaun 
grins for the camera in New Orleans.
Photograph by Taylor S. Kennedy, National Geographic
Pint of Guinness on St. Patrick's Day
On any given day 5.5 million pints of Guinness, the famous Irish stout brand, are consumed around the world.
But on St. Patrick's Day, that number more than doubles to 13 million pints, said Beth Davies Ryan, global corporate-relations director of Guinness.
"Historically speaking, a lot of Irish immigrants came to the United States and brought with them lots of customs and traditions, one of them being Guinness," she said.
Today, the U.S. tradition of St. Patrick's Day parades, packed pubs, and green silliness has invaded Ireland with full force, said Freeman, the classics professor.
The country, he noted, figured out that the popularity of St. Patrick's Day was a good way to boost spring tourism. 
"Like anybody else," he said, "they can take advantage of a good opportunity."
Who Was the Man Behind St. Patrick's Day?

For starters, the real St. Patrick wasn't even Irish. He was born in Britain
around A.D. 390 to an aristocratic Christian family with a townhouse, a country villa, and plenty of slaves. What's more, Patrick professed no interest in Christianity as a young boy, Freeman noted.
At 16, Patrick's world turned: He was kidnapped and sent overseas to tend sheep as a slave in the chilly, mountainous countryside of Ireland for seven years..
"It was just horrible for him," Freeman said. "But he got a religious conversion while he was there and became a very deeply believing Christian."
St. Patrick's Disembodied Voices
According to folklore, a voice came to Patrick in his dreams, telling him to escape. He found passage on a pirate ship back to Britain, where he was reunited with his family.
The voice then told him to go back to Ireland.
"He gets ordained as a priest from a bishop, and goes back and spends the rest of his life trying to convert the Irish to Christianity," Freeman said.
Patrick's work in Ireland was tough—he was constantly beaten by thugs, harassed by the Irish royalty, and admonished by his British superiors. After he died on March 17, 461, Patrick was largely forgotten.
But slowly, mythology grew around Patrick, and centuries later he was honored as the patron saint of Ireland, Freeman noted.
St. Patrick's Day Shamrock Shortage
According to St. Patrick's Day lore, Patrick used the three leaves of a shamrock to explain the Christian holy trinity: the Father, the Son, and the Holy Spirit.
Today, St. Patrick's Day revelers wear a shamrock out of tradition. But people in Ireland hoping to wear an authentic shamrock are running low on luck.
Trifolium dubium, the wild-growing, three-leaf clover that some botanists consider the official shamrock, is an annual plant that germinates in the spring. Recently, Ireland has had two harsh winters, affecting the plant's growth.
"The growing season this year is at least as delayed as it was last year, and therefore there is the potential for shortage of home-grown material," John Parnell, a botanist at Trinity College Dublin, said in an email.
"We have had frost and snow showers in parts of Ireland within the past week," he added.
Other experts pin the shortage of the traditional plant as much on modern farming methods and loss of traditional hay meadows.
"The cold winters we are having here lately are just another nail in the coffin,"Carsten Krieger, a landscape and nature photographer whose books include The Wildflowers of Ireland, said via email.
To make up for the shortfall, many sellers are resorting to other three-leaf clovers, such as the perennials Trifolium repens and Medicago lupulina. According to theIrish Times, these plants are "bogus shamrocks."
Trinity College's Parnell agreed that Trifolium dubium is the most commonly used shamrock today, which lends credence to the claims of authenticity.
However, he added, the custom of wearing a shamrock dates back to the 17th and 18th centuries, and "I know of no evidence to say what people then used. I think the argument on authenticity is purely academic—basically I'd guess they used anything cloverlike then."
What's more, botanists say there's nothing uniquely Irish about shamrocks. Most clover species can be found throughout Europe.
No Snakes in Ireland
Another St. Patrick myth is the claim that he banished snakes from Ireland. It's true no snakes exist on the island today, Freeman said—but they never did.
Ireland, after all, is surrounded by icy ocean waters—much too cold to allow snakes to migrate from Britain or anywhere else.
Since snakes often represent evil in literature, "when Patrick drives the snakes out of Ireland, it is symbolically saying he drove the old, evil, pagan ways out of Ireland [and] brought in a new age," Freeman said.
The snake myth, the shamrock story, and other tales were likely spread by well-meaning monks centuries after St. Patrick's death, Freeman said.
St. Patrick's Day: Made in America?
Until the 1970s, St. Patrick's Day in Ireland was a minor religious holiday. A priest would acknowledge the feast day, and families would celebrate with a big meal, but that was about it.
"St. Patrick's Day was basically invented in America by Irish-Americans," Freeman said.
Irish-American history expert Timothy Meagher said Irish charitable organizations originally celebrated St. Patrick's Day with banquets in places such as Boston, Massachusetts; Savannah, Georgia; and Charleston, South Carolina.
Eighteenth-century Irish soldiers fighting with the British in the U.S. Revolutionary War held the first St. Patrick's Day parades. Some soldiers, for example, marched through New York City in 1762 to reconnect with their Irish roots.
Other parades followed in the years and decades after, including well-known celebrations in Boston, Philadelphia, and Chicago, primarily in flourishing Irish immigrant communities.
"It becomes a way to honor the saint but also to confirm ethnic identity and to create bonds of solidarity," said Meagher, of Catholic University in Washington, D.C..
Dyeing the River Green for St. Patrick's Day
Sometime in the 19th century, as St. Patrick's Day parades were flourishing, wearing the color green became a show of commitment to Ireland, Meagher said.
In 1962 the show of solidarity took a spectacular turn in Chicago when the city decided to dye a portion of the Chicago River green.
The tradition started when parade organizer Steve Bailey, head of a plumbers' union, noticed how a dye used to trace possible sources of river pollution had stained a colleague's overalls a brilliant green, according to greenchicagoriver.com.
Why not use the dye to turn the whole river green on St. Patrick's Day, Bailey thought. So began the tradition.
The environmental impact of the dye is minimal compared with pollution such as bacteria from sewage-treatment plants, said Margaret Frisbie, the executive director of the advocacy group Friends of the Chicago River.
Rather than advising against the dye, her group focuses on turning the Chicago River into a welcoming habitat full of fish, herons, turtles, and beavers. If the river becomes a wildlife haven, the thinking goes, Chicagoans won't want to dye their river green.
"Our hope is that, as the river continues to improve, ultimately people can get excited about celebrating St. Patrick's Day different ways," she said.

Wednesday, March 2, 2011

How does one become well-known as an "expert" in one's profession?©

We've all heard the phrase "Jack of all trades, master of none".                       
This phrase, which can be traced back to the 17th Century guilds in Europe, still has application today.

Whenever anyone starts out in a profession or career, there is always a "learning curve".  

The challenge, however, is finding one's "passion" and acquiring the knowledge, skills and abilities eventually to be considered an "expert".

This process definitely does NOT happen overnight, and there are NO shortcuts.  As Orson Welles was famous for saying in a well-known commercial, "No wine is ready before its time".

When it comes to the travel industry, how do you distinguish yourself from among all the other special niche travel experts in the same "niche"?

With Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™our passion is heritage and cultural travel, including regional cuisine.  

Over the years, we've published articles, been interviewed in print and electronic media, spoken to various civic and professional organizations, accepted leadership positions on corporate and non-profit Boards, hosted travel-related seminars and presentations, and have been frequently called by travel publications and travel writers asking us to assist them with articles and in connecting with various travel-related resources.  

From our perspective, by "being out there in the public eye" -- publishing articles, having articles written about Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, and by doing presentations about one's travel niche to, and travel seminars for, various groups --  is especially easy if one's travel niche is truly a "personal passion".

Guest speakers at presentation
to heritage travel group at National Cowgirl Museum
©Snobby Tours®, Inc.  All Rights Reserved.
SIDE NOTE:  We also think it's very important to surround ourselves with experts who will complement and enhance our areas of expertise and niche travel offerings. Recognizing when we lack sufficient "inside knowledge" about a destination and need to consult with a destination expert in order to maintain our high standards of client service, is critical -- and we are not too proud to admit that we often DO that.

©  2011 Snobby Tours®, Inc.  All Rights Reserved.