Thursday, March 31, 2011

CULTURAL TOUR DESTINATION: COLOURFUL ROUSSILLON in PROVENCE©

When I first visited Provence in 2000 on a heritage and cultural tour hosted by the Santa Barbara Museum of Art, I expected to find quaint towns with shutters and flowerboxes painted in traditional Provençal yellow and blue and cafes with Provençal rooster-printed tablecloths.

Roussillon Buildings and Sidewalk Cafe
© Snobby Tours® Inc. All Rights Reserved.
 
Not so with the colourful Medieval town of Roussillon in the Luberon region of Provence.

The entire town is a myriad of colours, due primarily to the ochre pigments mined from the nearby clay quarries which have been used for the paints and cement stucco on the buildings.

Mining of the ochre pigments intensified in the mid-1800's because the demand rose for the pigments to be used in the textile industry.  The extraction of the ochre pigments continued up to 1930, when it was prohibited in order to protect the sites from complete exhaustion. Some of the original quarries and ochre factories which were situated near Roussillon can still be seen today.

This accounts for why the façades of Roussillon's buildings range from peach-coloured to rust, from light yellow to dark gold, from orange to deep red, and everything in between. What a "feast for the eyes" and the camera.  There is beauty everywhere in this delightful Medieval town.

I was enchanted, just as was the author Samuel Beckett, who spent time in Roussillon writing one of his novels.  He also mentioned Roussillon in his famous play, Waiting for Godot.

Roussillon Doorway
© Snobby Tours® Inc. All Rights Reserved.
I spent a memorable October Sunday afternoon strolling through Roussillon's narrow Medieval streets which gradually wind uphill so that there are views of the gorgeous surrounding vistas of the Luberon.  At every turn was a "Kodak moment".

All afternoon I soaked in and photographed Roussillon's architecture and scenery with two couples from Germany.  I even made friends at one of the sidewalk cafes with a Roussillon cat -- who, I might add, was visibly quite insulted and snooty when I originally spoke to it "dans l'Anglais au lieu d'en Français".  How rude of me to expect "Monsieur Le Chat" to understand English!!

I can't be more thrilled that we have Roussillon included in our custom-created itinerary to Provence in 2011 and 2012.   We'll be spending an entire morning there, and I can hardly wait to see it again.

I'll make sure I have plenty of film -- and have brushed up better on my French, in case I encounter my friend "Monsieur Le Chat" again in the cafe!

Check back here soon or visit our Website for further details about this fun and interesting tour of Provence.

© 2011 Snobby Tours®, Inc. All Rights Reserved.


Thursday, March 24, 2011

Can Travel Agents afford NOT to be PRO-ACTIVE? Industry experts emphasize Travel Agents' developing "consistent and persistent" PR to meet the challenge!©


In the not-so-distant past, when the overall USA and global economy was "healthier", and people could not research or book their travel online themselves, travel agents were in an enviable position.

People literally flooded their offices looking for pre-packaged tours.  Travel agents didn't really need to pro-actively acquire new clients, or pro-actively go the extra mile to retain their existing clients, because prospective and existing clients came to them -- in droves.

Not so, any longer.

Today's traveler is increasingly comprised of a "different profile".  "Boomers" are the ever-increasing market.  They are retiring early, with the health and resources to travel.

However, Boomers are "not your parents' type of traveler".  After all, many Boomers marched for Civil Rights, hung out at Woodstock and Monterey, opposed the Viet Nam War, and supported the Equal Pay Act.

Heritage and cultural travel group 
dining in Aix-en-Provence, France
©Snobby Tours, Inc. All Rights Reserved.



They don't want "pre-packaged, one-size-fits-all, if it's Tuesday it must be Belgium" travel, according to travel industry experts.

They don't want to be stuck on a cruise ship for days or weeks, stopping occasionally for 1/2 a day at some port which doesn't give them the time nor the opportunity to immerse themselves in the heritage, culture and cuisine of that locale.

Instead, they want personalized, unique, customized destination travel experiences which will give them a lifetime of wonderful memories.

The challenge for travel agents is in adapting to meet this challenge of a changing market!!

Some encouragement by travel agency industry leaders who emphasized the importance of travel agents becoming consistently AND persistently pro-active, appeared in an article published on March 7, 2011 in Travel Age West entitled "Public Relations Basics for Travel Agents: Learning the basics of effective PR can help travel agents benefit themselves, as well as their industry"  written by Kenneth Shapiro:


"There is definitely a need for travel agents to engage in public relations and to view it not as a one-time thing but as a long-term effort," said Kristina Rundquist, vice president of communications for ASTA (American Society of Travel Agents -an association of travel professionals and the companies whose products they sell).


" . . . . [t]here are two different kinds of public relations for travel advisors", said Jason Coleman, President of SoCalASTA.  "There is PR that is focused on the individual advisor and his/her business; then, there is PR that is focused on the industry and promoting travel in general. 


"Right now, there is very little PR that is focused on promoting travel advisors and our industry.


"These days, being a public relations expert is simply another important skill a travel agent needs to master."

"Today, PR and branding are inexorably linked", said Dr. Marc Mancini, an industry consultant and educator. "Being really competent isn't enough, especially if you want to grow your business beyond the typical."

Private Tea Ceremony for Tour Group in
San Francisco's Chinatown
©Snobby Tours, Inc. All Rights Reserved.












In a recent travel industry seminar attended by Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, several representatives from various tour companies both within and outside of the USA who specialize in "escorted tours" stressed the importance of travel agents "extending their options" by becoming PRO-active in their promotion/selling of "unique, customized, personalized destination travel experiences" for individuals and small groups.

Here's how the various travel industry expert panelists defined "travel agents' extending their options":
1)  pro-actively finding and suggesting to prospective and existing clients some travel alternatives which are "beyond what the client asks for";
2)  pro-actively finding and suggesting to clients "all-inclusive" travel packages where different types of special interest niche touring and activities are encompassed in the itinerary;
3)  pro-actively seeking out and suggesting to clients unique, customized travel packages which include personalized tours of the history and culture of the destination(s);
4)  pro-actively seeking out and suggesting to clients travel packages which offer more leisurely yet "in-depth" destination travel experiences, with plenty of time to explore the destination with other members of the group; AND
5)  pro-actively creating smaller groups of "like-minded" people from all over the world who are interested in the particular "niche travel focus" of the itinerary.

"I'm seeing a new generation of professionals who are eager to be involved with the changes in our industry", said Coleman. "We can sit around a table and bemoan all of the challenges and ills, or we can take action."

We at Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™  have over the past decade been committed to assisting travel agents in their meeting the challenge of a changing market by our providing them with the types of unique, personalized, custom heritage and cultural travel experiences which they are seeking out and offering to their prospective and existing clients.

Also in the furtherance of our commitment to assist pro-active travel agents, Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™ have created our "Preferred Travel Agents" program for travel agents who actively promote and sell our custom heritage and cultural travel itineraries.

In appreciation of the special relationship we have with our "Preferred Travel Agents", we reward their efforts by giving them exclusive travel incentives and very generous commissions on their sales of our custom heritage and cultural itineraries -- with commissions on completed bookings starting at 12%!

Our "Preferred Travel Agents" program is open to all pro-active travel agents who are eager to consistently and persistently take action to "extend their options".

Travel agents who are interested in becoming part of Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™' "Preferred Travel Agents" program are invited to send us their queries by E-mail by linking here to: snobbytours@yahoo.com

Thursday, March 17, 2011

St. Patrick's Day - A Boost for Ireland Tourism and the Consumption of Pints of Guinness, the Chicago River Runs Green, and "Bogus Shamrocks"

Reprint of article by John Roach, for National Geographic News
Updated March 16, 2011
On St. Patrick's Day—March 17—millions of people will don green and celebrate the Irish with parades, good cheer, and perhaps a pint of beer.
But few St. Patrick's Day revelers have a clue about St. Patrick, the historical figure, according to the author of St. Patrick of Ireland: A Biography.
"The modern celebration of St. Patrick's Day really has almost nothing to do with the real man," said classics professor Philip Freeman of Luther College in Iowa. 

A man dressed as a leprechaun 
grins for the camera in New Orleans.
Photograph by Taylor S. Kennedy, National Geographic
Pint of Guinness on St. Patrick's Day
On any given day 5.5 million pints of Guinness, the famous Irish stout brand, are consumed around the world.
But on St. Patrick's Day, that number more than doubles to 13 million pints, said Beth Davies Ryan, global corporate-relations director of Guinness.
"Historically speaking, a lot of Irish immigrants came to the United States and brought with them lots of customs and traditions, one of them being Guinness," she said.
Today, the U.S. tradition of St. Patrick's Day parades, packed pubs, and green silliness has invaded Ireland with full force, said Freeman, the classics professor.
The country, he noted, figured out that the popularity of St. Patrick's Day was a good way to boost spring tourism. 
"Like anybody else," he said, "they can take advantage of a good opportunity."
Who Was the Man Behind St. Patrick's Day?

For starters, the real St. Patrick wasn't even Irish. He was born in Britain
around A.D. 390 to an aristocratic Christian family with a townhouse, a country villa, and plenty of slaves. What's more, Patrick professed no interest in Christianity as a young boy, Freeman noted.
At 16, Patrick's world turned: He was kidnapped and sent overseas to tend sheep as a slave in the chilly, mountainous countryside of Ireland for seven years..
"It was just horrible for him," Freeman said. "But he got a religious conversion while he was there and became a very deeply believing Christian."
St. Patrick's Disembodied Voices
According to folklore, a voice came to Patrick in his dreams, telling him to escape. He found passage on a pirate ship back to Britain, where he was reunited with his family.
The voice then told him to go back to Ireland.
"He gets ordained as a priest from a bishop, and goes back and spends the rest of his life trying to convert the Irish to Christianity," Freeman said.
Patrick's work in Ireland was tough—he was constantly beaten by thugs, harassed by the Irish royalty, and admonished by his British superiors. After he died on March 17, 461, Patrick was largely forgotten.
But slowly, mythology grew around Patrick, and centuries later he was honored as the patron saint of Ireland, Freeman noted.
St. Patrick's Day Shamrock Shortage
According to St. Patrick's Day lore, Patrick used the three leaves of a shamrock to explain the Christian holy trinity: the Father, the Son, and the Holy Spirit.
Today, St. Patrick's Day revelers wear a shamrock out of tradition. But people in Ireland hoping to wear an authentic shamrock are running low on luck.
Trifolium dubium, the wild-growing, three-leaf clover that some botanists consider the official shamrock, is an annual plant that germinates in the spring. Recently, Ireland has had two harsh winters, affecting the plant's growth.
"The growing season this year is at least as delayed as it was last year, and therefore there is the potential for shortage of home-grown material," John Parnell, a botanist at Trinity College Dublin, said in an email.
"We have had frost and snow showers in parts of Ireland within the past week," he added.
Other experts pin the shortage of the traditional plant as much on modern farming methods and loss of traditional hay meadows.
"The cold winters we are having here lately are just another nail in the coffin,"Carsten Krieger, a landscape and nature photographer whose books include The Wildflowers of Ireland, said via email.
To make up for the shortfall, many sellers are resorting to other three-leaf clovers, such as the perennials Trifolium repens and Medicago lupulina. According to theIrish Times, these plants are "bogus shamrocks."
Trinity College's Parnell agreed that Trifolium dubium is the most commonly used shamrock today, which lends credence to the claims of authenticity.
However, he added, the custom of wearing a shamrock dates back to the 17th and 18th centuries, and "I know of no evidence to say what people then used. I think the argument on authenticity is purely academic—basically I'd guess they used anything cloverlike then."
What's more, botanists say there's nothing uniquely Irish about shamrocks. Most clover species can be found throughout Europe.
No Snakes in Ireland
Another St. Patrick myth is the claim that he banished snakes from Ireland. It's true no snakes exist on the island today, Freeman said—but they never did.
Ireland, after all, is surrounded by icy ocean waters—much too cold to allow snakes to migrate from Britain or anywhere else.
Since snakes often represent evil in literature, "when Patrick drives the snakes out of Ireland, it is symbolically saying he drove the old, evil, pagan ways out of Ireland [and] brought in a new age," Freeman said.
The snake myth, the shamrock story, and other tales were likely spread by well-meaning monks centuries after St. Patrick's death, Freeman said.
St. Patrick's Day: Made in America?
Until the 1970s, St. Patrick's Day in Ireland was a minor religious holiday. A priest would acknowledge the feast day, and families would celebrate with a big meal, but that was about it.
"St. Patrick's Day was basically invented in America by Irish-Americans," Freeman said.
Irish-American history expert Timothy Meagher said Irish charitable organizations originally celebrated St. Patrick's Day with banquets in places such as Boston, Massachusetts; Savannah, Georgia; and Charleston, South Carolina.
Eighteenth-century Irish soldiers fighting with the British in the U.S. Revolutionary War held the first St. Patrick's Day parades. Some soldiers, for example, marched through New York City in 1762 to reconnect with their Irish roots.
Other parades followed in the years and decades after, including well-known celebrations in Boston, Philadelphia, and Chicago, primarily in flourishing Irish immigrant communities.
"It becomes a way to honor the saint but also to confirm ethnic identity and to create bonds of solidarity," said Meagher, of Catholic University in Washington, D.C..
Dyeing the River Green for St. Patrick's Day
Sometime in the 19th century, as St. Patrick's Day parades were flourishing, wearing the color green became a show of commitment to Ireland, Meagher said.
In 1962 the show of solidarity took a spectacular turn in Chicago when the city decided to dye a portion of the Chicago River green.
The tradition started when parade organizer Steve Bailey, head of a plumbers' union, noticed how a dye used to trace possible sources of river pollution had stained a colleague's overalls a brilliant green, according to greenchicagoriver.com.
Why not use the dye to turn the whole river green on St. Patrick's Day, Bailey thought. So began the tradition.
The environmental impact of the dye is minimal compared with pollution such as bacteria from sewage-treatment plants, said Margaret Frisbie, the executive director of the advocacy group Friends of the Chicago River.
Rather than advising against the dye, her group focuses on turning the Chicago River into a welcoming habitat full of fish, herons, turtles, and beavers. If the river becomes a wildlife haven, the thinking goes, Chicagoans won't want to dye their river green.
"Our hope is that, as the river continues to improve, ultimately people can get excited about celebrating St. Patrick's Day different ways," she said.

Wednesday, March 2, 2011

How does one become well-known as an "expert" in one's profession?©

We've all heard the phrase "Jack of all trades, master of none".                       
This phrase, which can be traced back to the 17th Century guilds in Europe, still has application today.

Whenever anyone starts out in a profession or career, there is always a "learning curve".  

The challenge, however, is finding one's "passion" and acquiring the knowledge, skills and abilities eventually to be considered an "expert".

This process definitely does NOT happen overnight, and there are NO shortcuts.  As Orson Welles was famous for saying in a well-known commercial, "No wine is ready before its time".

When it comes to the travel industry, how do you distinguish yourself from among all the other special niche travel experts in the same "niche"?

With Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™our passion is heritage and cultural travel, including regional cuisine.  

Over the years, we've published articles, been interviewed in print and electronic media, spoken to various civic and professional organizations, accepted leadership positions on corporate and non-profit Boards, hosted travel-related seminars and presentations, and have been frequently called by travel publications and travel writers asking us to assist them with articles and in connecting with various travel-related resources.  

From our perspective, by "being out there in the public eye" -- publishing articles, having articles written about Snobby Tours®, Inc. and Americana Heritage Tours by Snobby Tours®, Inc.™, and by doing presentations about one's travel niche to, and travel seminars for, various groups --  is especially easy if one's travel niche is truly a "personal passion".

Guest speakers at presentation
to heritage travel group at National Cowgirl Museum
©Snobby Tours®, Inc.  All Rights Reserved.
SIDE NOTE:  We also think it's very important to surround ourselves with experts who will complement and enhance our areas of expertise and niche travel offerings. Recognizing when we lack sufficient "inside knowledge" about a destination and need to consult with a destination expert in order to maintain our high standards of client service, is critical -- and we are not too proud to admit that we often DO that.

©  2011 Snobby Tours®, Inc.  All Rights Reserved.

Travel Protection Insurance -- No longer an "option"-- It's a "necessity"!


Obtaining Travel Protection Insurance has, until recently, primarily been an "option" which travelers could choose to purchase or not to purchase when planning an extended trip either within the USA or abroad.

Reprinted with permission
However, the recent civil unrest in several countries, as well as labor strikes halting air and train transportation, inclement weather, and natural disasters such as tsunamis and earthquakes, for example, have caused travelers to become acutely aware that obtaining insurance protection against trip interruption/trip cancellation for ANY reason, now may be a necessity -- especially when traveling to international destinations far from home.  

Several years ago, as part of our commitment to providing superlative client service to our tour participants, Snobby Tours®, Inc. became licensed to sell Travel Insurance to our travelers so that they could have "peace of mind" when touring both within and outside of the USA.

We thoroughly research and compare the A.M. Best A+ rated travel protection insurance carriers and select the most comprehensive coverage -- at the most competitive rates -- for our clients. 
Reprinted with permission

Because there are any number of unforeseen possibilities which can occur which could cause one's travel to be interrupted -- or even cancelled prior to or during a trip -- Snobby Tours®, Inc. has always recommended that our tour participants have Travel Protection Insurance on our extended heritage and cultural custom Itineraries -- whether inside the USA or to international destinations.


If there is one thing that IS certain, it's that "things happen we don't expect".  Even the most careful person can twist an ankle while walking on unfamiliar cobblestone streets, or slip in the bathtub while staying in a hotel halfway around the world.  

Here are some helpful points for you to think about when you are considering the purchase of Travel Protection Insurance:

1)  As a general rule, it's best to purchase Travel Protection Insurance from a licensed travel insurance provider or directly from an insurance carrier which specializes in travel protection insurance.

2)  Ask if the insurance company is rated by A.M. Best, which is the resource for checking the insurance carrier's credentials.  (Snobby Tours®, Inc. always uses highly-rated A.M. Best insurance carriers such as Travelex, TravelGuard, for example.  These companies adhere to strict rules and ethics standards.)

3)  Is the insurance policy understandable?  Is it written in plain, concise terms?  Do you know exactly what coverage is being provided to you before and after your trip departure date?  What are all "included" events?  Are there any "exclusions"?  

4)  If you will be traveling outside of the USA, does the insurance carrier have a "global" presence with a staff that will be available to assist you 24/7, especially if you are in a country which speaks a language other than English? 

5)  Should you also purchase medical coverage even though you have private medical insurance -- especially if you are traveling outside of the USA?  What services and staff at your destination will your travel insurance carrier be able to provide regarding checking out the medical facilities, hospitals, physicians, clinics, etc. to which you may be sent at the destination?

For more information about obtaining travel protection insurance for any of our extended USA and International heritage and cultural custom Itineraries, please visit our Website at:  http://www.snobbytours.com/TRAVELINSURANCE.html